When I perform music, I generally create my own promotional materials. Here’s an 8.5″ x 14″ poster for a concert at Soul Food Coffee House in Redmond, Washington (see it larger).
The photo was taken in my home by Evan Touger. I cleaned up the background and added some vignetting in Adobe Lightroom. I then took it into Photoshop, where I did such things as darken the fretboard on the guitar and add all the typography.
I make a point of adding QR codes (at lower-right of the poster) that readers can scan with their phones—they can then instantly surf to a custom web page with details such as a map to the venue and audio samples of my music.
- Adobe Photoshop, Photoshop Lightroom
- Online QR-code generator