Category: Writing & Editing

Writing and editing content for web and print, with an emphasis on user-centric content that scans easily, piques the reader’s interest, and optimizes search engine indexing.

Corporate Case Study for Zetron (editing job)

Zetron Case Study: Installation of MAX Call-Taking system for Cook County, Illinois. Click to view the case study as a PDF.

Zetron Case Study: Installation of MAX Call-Taking system for Cook County, Illinois. Click to view the case study as a PDF.

Zetron Corporation designs and manufactures municipal and rural emergency-response systems. They asked me to edit a case study about an installation of their new MAX Call-Taking system for Cook County (which includes the city of Chicago).

I was able to suggest a number of changes to the content structure, resulting in a more readable, scannable piece. I also found several grammatical redundancies and minor misuses of words—things that had been missed by several writers and editors. Read more

Exhale! Pilates & Yoga Brochure (rewrite)

Editing Sample for Exhale Pilates & Yoga

Tri-fold brochure for Exhale! Pilates & Yoga, by sibyl.com

My task was to rewrite a brochure for a pilates & yoga studio. Marsha Dorman, the owner and operator, holds an MBA and is a strong writer. But she didn’t have time to edit and rewrite copy for her new brochure.

I met with Marsha and had her articulate her services, clientele, and marketing objectives. Marsha and I established a goal of reducing word count in order to allow more white space and a larger font that would be more legible to vision-impaired and older clients.

Using a concise but conversational style, I reduced the word count by over 25%. Read more

WordPress Website: ConfrontingClutter.com

The ConfrontingClutter.com WordPress site. Click to visit the site.

The ConfrontingClutter.com WordPress site. Click to visit the site.

ConfrontingClutter.com is the website of Carolyn Koehnline, a Bellingham psychotherapist who successfully uses a combination of formal psychotherapeutic techniques and creative exercises to help clients clear space for what they want in life.

When I created Carolyn’s first website in 2009, I made a point to understand her work, her target audience, and her personal style. Read more

E-Courseware: Biology for Engineers (University of Washington)

Click below to take the award-winning course, Biological Information Handling: Essentials for EngineersThis award-winning online learning module was created by an interdisciplinary team at University of Washington. Built in Flash, the interactive course teaches graduate engineering students learn about molecular biology through the use of:

  • Interactive graphics
  • Audio narration
  • Video content
  • Drag-and-drop exercises
  • Multiple-choice exams (with built-in remediation)
  • Dynamic placeholders that allow learning to span multiple sessions
    Read more

Flash Kiosk: Seattle Museum of Flight

Flash kiosk at the Museum of Flight. Click for larger, uncropped version.

Flash kiosk at the Museum of Flight. Click for larger, uncropped version.

When Seattle’s Museum of Flight set out to install their International Space Station (ISS) exhibit, they hired me to design and develop the Flash content delivery system for an interactive, touch-screen kiosk. Read more

HTML Email: GenderPersonal.org

HTML Newsletter for GenderPersonal.org

HTML Newsletter for GenderPersonal.org. Click image to read the newsletter.

I’m the webmaster and project photographer for GenderPersonal.org, which raises public awareness of gender issues through recorded interviews and original multimedia (paintings, poetry, recorded interviews, and photos).

I co-wrote this HTML newsletter with project founder Jacqui Beck. I then did all the graphic layout, coding, testing, and dissemination of the newsletter using MailChimp. Click the image to view the actual newsletter in your browser. Read more

Article for Homeland Security Today (editing job)

Zetron Corporation article for Homeland Security Magazine

Zetron Corporation article for Homeland Security Magazine. Click image to read the PDF.

Zetron Corporation designs and manufactures large-scale emergency-response systems. They asked me to edit an article for Homeland Security Today (http://www.hstoday.us/magazine.html) that explains important technical requirements when government entities shop for new equipment. Read the article here.

My edits lowered word count while increasing intelligibility of the article. Read more

Instructional Design: Digital Audio Presentation

Screen shot from a presentation about digital audio

Screen shot from a presentation about digital audio

“Marc, your Digital Audio Presentation is phenomenal—you take a highly technical subject and make it understandable to a broad audience. I appreciate your excellent sense of organization, the use of interactive graphics, and your wonderful sense of humor. Thanks for being a regular presenter at our annual nature-recording workshop.”
  —Martyn Stewart, naturesound.org

Digital audio is a topic fraught with mystery, misconceptions, and misused terminology. Because I enjoy the challenge of making abstract concepts intelligible to non-techies, I created a presentation on this subject which I’ve been invited to deliver numerous times. One element of the presentation is the interactive Klezmer Frog Band that allows the user to play sound engineer to a band of amphibian musicians. Read more

Grant-proposal Writing Sample: Gender Personal Project

A 124-word description of the Gender Personal project, for grant-writing purposes.

A 124-word description of the Gender Personal project, for grant-writing purposes. Click for a larger, more legible version.

In 2013, I joined the steering committee for Gender Personal. I played a major role in writing and editing web and print copy for the organization, which uses art and poetry exhibits to raise awareness of gender—in particular, transgender issues. Read more

WordPress Website for Linda Waterfall, Musician

Homepage for LindaWaterfall.com. Click to visit the website.

Homepage for LindaWaterfall.com. Click to visit the website.

Linda Waterfall is a nationally-acclaimed composer, songwriter, and performer. She first hired me for several promotional photo shoots, then to design two CD packages, and most recently to rebuild her website from the ground up.

Since Linda enjoys writing and technology, WordPress was a logical choice for the site platform. We worked in close collaboration to develop a site that met her requirements: Read more

Blog Post: Crow-Mind

American Crow. Click for larger image.

American Crow, photo by M. Hoffman. Click for larger image.

I publish a blog on my photography website, SongbirdPhoto.com. It’s a way to promote and disseminate my work and to help others connect with nature. I usually cross-post a synopsis to Facebook and might post a photo now and then to Pinterest.

Here’s a blog about crows:

“Seattle is a city of crows. And they have a nasty reputation. Folks here know them as picnic terrorists, garden plunderers, and (on garbage-collection days) maniacal strewers of trash. Read more

Postcard: 4×6 Photo Exhibit Announcement

4x6 Photo exhibition announcement. Click for larger version.

4×6 photo exhibit announcement. Click for 920×613 version.

Here’s my design for a 4×6″ postcard announcing a  show of my nature photography (see it larger)

There’s something indisputably eye-catching about a wild animal turning to look at you. It’s a shot I’m always looking for—in this case, the animal was a Red-tailed Hawk, our most common hawk in the Northwest but one whose intensity never feels commonplace. Read more

CD Packaging for Heart of the Earth

CD jacket design for Heart of the Earth (Liz Kohlenberg and Judith Gottlieb)

CD jacket design for Heart of the Earth (Liz Kohlenberg and Judith Gottlieb). Click for a larger version.

I was hired to design the package for this CD. Liz Kohlenberg and Judith Gottlieb (sisters) had decided to record an expertly-produced album of songs they’d written about their family and lives. It was important that the packaging convey the scope of the songs as well as the significance of the project itself.

For the front of the jacket, we used a painting by Liz’s daughter, Leah. I extrapolated the print color theme from there.

Read more