Zetron Case Study: Installation of MAX Call-Taking system for Cook County, Illinois. Click to view the case study as a PDF.
Zetron Corporation designs and manufactures municipal and rural emergency-response systems. They asked me to edit a case study about an installation of their new MAX Call-Taking system for Cook County (which includes the city of Chicago).
I was able to suggest a number of changes to the content structure, resulting in a more readable, scannable piece. I also found several grammatical redundancies and minor misuses of words—things that had been missed by several writers and editors.Read more →
Tri-fold brochure for Exhale! Pilates & Yoga, by sibyl.com
My task was to rewrite a brochure for a pilates & yoga studio. Marsha Dorman, the owner and operator, holds an MBA and is a strong writer. But she didn’t have time to edit and rewrite copy for her new brochure.
I met with Marsha and had her articulate her services, clientele, and marketing objectives. Marsha and I established a goal of reducing word count in order to allow more white space and a larger font that would be more legible to vision-impaired and older clients.
Using a concise but conversational style, I reduced the word count by over 25%.Read more →
The ConfrontingClutter.com WordPress site. Click to visit the site.
ConfrontingClutter.com is the website of Carolyn Koehnline, a Bellingham psychotherapist who successfully uses a combination of formal psychotherapeutic techniques and creative exercises to help clients clear space for what they want in life.
When I created Carolyn’s first website in 2009, I made a point to understand her work, her target audience, and her personal style.Read more →
This award-winning online learning module was created by an interdisciplinary team at University of Washington. Built in Flash, the interactive course teaches graduate engineering students learn about molecular biology through the use of:
Multiple-choice exams (with built-in remediation)
Dynamic placeholders that allow learning to span multiple sessions Read more →
Flash kiosk at the Museum of Flight. Click for larger, uncropped version.
When Seattle’s Museum of Flight set out to install their International Space Station (ISS) exhibit, they hired me to design and develop the Flash content delivery system for an interactive, touch-screen kiosk.Read more →
I treat corporate and other formal event photography very much like all my work: it’s all about getting in touch with the interactions and feelings of the subjects, sensing the right moment for a great shot, and knowing how to work the light, angle, and camera to the greatest advantage.
Here are shots ranging from corporate picnic to art exhibition to human rights consortium. Click the images to see larger versions.
Alisha Williams of the Sylvia Rivera Law Project, speaking at a Seattle University consortium addressing the rights and vulnerabilities of incarcerated transgender women.
Ellen O’Hara, CEO of Zetron Corporation in Redmond, Washington.
Human rights advocate Aidan Key speaks at the Kirkland Arts Center opening for Gender Personal. With Jacqui Beck.
Microsoft has hired me for several 6- to 12-month contracts working on content for Xbox® and Windows Live.® Creating banners in Flash presents several challenges that I enjoy: incorporating good design, keeping the file size low for optimum delivery speed, and ensuring that all motion happens smoothly. Working in Microsoft’s FUSE Design Group, I was given considerable latitude executing these 3 banners.Read more →
I was on assignment to an agency tasked with creating Flash banners for the upcoming Amazon Kindle Fire HD. My job was to have the banners finalized for release in a couple of days. Meanwhile, Amazon was still reviewing and changing the designs daily. There was no time to use Flash’s traditional timeline-based approach—instead, I programmed all motion and timing modularly, using Adobe Flash ActionScript. Read more →
I’m the webmaster and project photographer for GenderPersonal.org, which raises public awareness of gender issues through recorded interviews and original multimedia (paintings, poetry, recorded interviews, and photos).
I co-wrote this HTML newsletter with project founder Jacqui Beck. I then did all the graphic layout, coding, testing, and dissemination of the newsletter using MailChimp. Click the image to view the actual newsletter in your browser.Read more →
Matman Wrestling Company is a major manufacturer and distributor of wrestling uniforms and gear. I’ve worked with them over 10 years, first creating their Flash interactive Uniform Builder and later taking them through three iterations of their website. The current site features:
These frogs are creating audio samples—regular measurements of a sound wave’s volume over time.
Both high-tech professionals and lay people tend to confuse the terms and concepts of internet audio, which is digital in nature.
I used interactive Flash animation and an audio voice-over to demystify this highly technical subject and make it understandable to both geeks and non-geeks. The use of metaphorical characters—frogs—helped keep the topic light and fun. I’ve since delivered this presentation many times. Here’s an excerpt from my narrative:Read more →
Zetron Corporation article for Homeland Security Magazine. Click image to read the PDF.
Zetron Corporation designs and manufactures large-scale emergency-response systems. They asked me to edit an article for Homeland Security Today (http://www.hstoday.us/magazine.html) that explains important technical requirements when government entities shop for new equipment. Read the article here.
My edits lowered word count while increasing intelligibility of the article.Read more →
Screen shot from a presentation about digital audio
“Marc, your Digital Audio Presentation is phenomenal—you take a highly technical subject and make it understandable to a broad audience. I appreciate your excellent sense of organization, the use of interactive graphics, and your wonderful sense of humor. Thanks for being a regular presenter at our annual nature-recording workshop.” —Martyn Stewart, naturesound.org
Digital audio is a topic fraught with mystery, misconceptions, and misused terminology. Because I enjoy the challenge of making abstract concepts intelligible to non-techies, I created a presentation on this subject which I’ve been invited to deliver numerous times. One element of the presentation is the interactive Klezmer Frog Band that allows the user to play sound engineer to a band of amphibian musicians.Read more →
A 124-word description of the Gender Personal project, for grant-writing purposes. Click for a larger, more legible version.
In 2013, I joined the steering committee for Gender Personal. I played a major role in writing and editing web and print copy for the organization, which uses art and poetry exhibits to raise awareness of gender—in particular, transgender issues.Read more →
The GenderPersonal.org WordPress site. Click to visit the site.
Gender Personal (GenderPersonal.org) is the creation of Seattle artist Jacqui Beck. It’s an exploration and celebration of gender variance. When her teenage child came out as transgender, Jacqui interviewed 8 gender-variant people to learn more. She then turned to her painting and poetry as a means to express what she was learning.
After meeting Jacqui through a mutual friend, I decided to lend a hand to the project, contributing my skills as a web designer-developer and also as a photographer.Read more →
Homepage for LindaWaterfall.com. Click to visit the website.
Linda Waterfall is a nationally-acclaimed composer, songwriter, and performer. She first hired me for several promotional photo shoots, then to design two CD packages, and most recently to rebuild her website from the ground up.
Since Linda enjoys writing and technology, WordPress was a logical choice for the site platform. We worked in close collaboration to develop a site that met her requirements:Read more →
American Crow, photo by M. Hoffman. Click for larger image.
I publish a blog on my photography website, SongbirdPhoto.com. It’s a way to promote and disseminate my work and to help others connect with nature. I usually cross-post a synopsis to Facebook and might post a photo now and then to Pinterest.
Here’s a blog about crows:
“Seattle is a city of crows. And they have a nasty reputation. Folks here know them as picnic terrorists, garden plunderers, and (on garbage-collection days) maniacal strewers of trash. Read more →
Male Purple-Throated Hummingbird. Click to view a larger, uncropped version.
My interest in photographing nature has taken me from the waterways of western Washington (where I frequently kayak) to the high cloud forests of Costa Rica.
This is the male Purple-throated Mountain Gem, one of over 50 species of hummingbirds found in Costa Rica. This shot was taken with the Canon 5D Mark II Digital SLR, a 100-400mm zoom lens, and flash.Read more →
I created this slideshow while visiting Santa Elena, Costa Rica. I wanted to add a music soundtrack, but had no instruments with me. All I could find in town was an m’bira (thumb piano) made from a coconut shell.Read more →
I was given a storyboard and assets, including PSD and video clips. The task was to create a scrollable, interactive game browser with e-commerce links so that viewers could browse the Nancy Drew games by HerInteractive, watch a video preview of each game, and go to the order page.Read more →
My website client Carolyn Koehnline wanted to give prospective clients a sense of her psychotherapeutic style. Since she uses guided visualization in her work, I suggested offering one exercise as a video.
YouTube integrates easily with websites and social media, and its built-in search engine Read more →
Print design for CD jacket: Hometown Girl, recorded by Linda Waterfall. Click for larger version.
“Seattle’s Best Singer-Songwriter” (per Seattle Weekly) Linda Waterfall has hired me to produce the designs for her last 2 CD’s. This one included a 2-pocket jacket, 8-panel lyrics insert, and the disc label (see the jacket larger)Read more →
Here’s my design for a 4×6″ postcard announcing a show of my nature photography (see it larger)
There’s something indisputably eye-catching about a wild animal turning to look at you. It’s a shot I’m always looking for—in this case, the animal was a Red-tailed Hawk, our most common hawk in the Northwest but one whose intensity never feels commonplace.Read more →
CD jacket design for Heart of the Earth (Liz Kohlenberg and Judith Gottlieb). Click for a larger version.
I was hired to design the package for this CD. Liz Kohlenberg and Judith Gottlieb (sisters) had decided to record an expertly-produced album of songs they’d written about their family and lives. It was important that the packaging convey the scope of the songs as well as the significance of the project itself.
For the front of the jacket, we used a painting by Liz’s daughter, Leah. I extrapolated the print color theme from there.